Chart of the Week: What is your go-to for product research: social networks or Google?
From Visual Capitalist:
Gen Z Millenial Gen X Boomers Gen Z Millenial Gen X Boomers
Questions:
- Where do you do you product research? Does the answer vary based on the product that you are researching?
- What social media sites do you use most frequently to learn about products?
- What is the relationship between age and the source for product information? The older you get...the more you rely on _______________.
- Why do you think your generation (Gen Z) relies more on social networks than Google to find products?
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Help your students become discerning social media users with this NEW! NGPF Activity: The Influence of Social Media.
About the Author
Tim Ranzetta
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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